Tuesday, October 25, 2011

Store of The Week......SUPERDRUG :)

Hey Beauties :)                                                        



Today I will be nominating a store of the week...and today is Superdug :)

As you know Beauties I am a regular consumer at Superdrug, it is my go- to for all things Beauty and Lifestyle :)

Not only can you pick up excellent branded makeup (and Superdugs exclusive ranges) you can pick up yummy bath treats, body treatments, hair treatments, nail and face treatments, perfumes, handbags, purses (and of course medical treatments)...the list goes on.....

I want to give you a little history on the company, their products and services...enjoy.... :)

Superdrug


'Leading Supermarkets Limited' was founded in 1961 by the Goldstein brothers who lived in London. The business kept this name until 1966 when it was officially changed to Superdrug. It was in the same year that the company opened their first outlet in Putney, London.

With the brothers experience within the Retail Grocery Market and knowledge, Superdrug became a success and therefore in 1981, there were 300 Superdrug stores in the United Kingdom creating a company with many services and opportunity for employment.

Superdrug continued to grow over the next 8 years for which they created a move upmarket with a new corporate identity, slogans and a more target audience as the times and industry were changing. The slogan they created was confirmed as 'the real beauty is the price'.

In total Superdrug continued to sore to a astonishingly 900 stores (as from 2007) and has 200 Savers stores (as from 2007) and Superdrug has become the growing fragrance retailer in the UK which later became a sister shop as The Perfume Shop (as from 2011), Superdug also created another slogan 'take another look' (as from 2010-2011) which featured Joanna Page as a promoter for the brand.
Superdrug recently launched their 'beautycard' where you can earn points (1 point for every pound spent) and redeem and spend in store or online. As that wasn't enough Superdrug went on to produce an in store, free magazine called 'Dare' which provides information on products, services, fashion, general chat, celebrity interviews and gives a voice to its consumers :)

Superdrug is constantly expanding their services and products, here is my favourites atm:

  • Dare Magazine
  • Beautycard Loyalty Card
  • MUA Makeup Range
  • I love....collection Range
  • The Superdugs Bag For Life Campaign
  • The Pharmacy Service
Overall for a company it has not only continued to thrive but has kept up to date with the reality of the world and their consumers needs, they shows loyalty, dedication, entellgence, bravely, and futuristic attributes which we perceive in our lives which can only make you soar and successful in life.

Superdrug to I, is not only a way of life, its a best friend, there for you when ever you need her :)

Check out one of the stores today or their website www.superdrug.com you won't be disappointed :)

Beauties what are your views on Superdug? do you shop there regular or only occasionally? do you love the brands and services? or think they can do better? Comment beauties and let me know :)

xoxo
*FOLLOW ME ON TWITTER ON Alifeinbeautyam/twitter or EMAIL ON amy-lou-11@hotmail.co.uk*

PLEASE NOTE THIS IS ALL MY OWN WORK AND HAS NOT BEEN COPIED BY ANY SOURCE, THIS IS JUST BRIEF KNOWLEDGE OF THE THE COMPANY AND MY OWN VIEWS ON THE COMPANY. THANK YOU.

The Picture above is of I, with a purchased Superdrug Bag For lIfe, for which the picture was taken by I and using Mobile Phone. Thank you

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