Thursday, June 07, 2012

Its Time For The Men To Shine... The WWM Way

Hey Beauties,

So we all know that makeup and skincare is essential to us beauties but have we missed something out???
Have you ever thought about men’s needs for skincare???

With a growing number of men experiencing skin problems and the 'man grooming' becoming popular day by day (thanks Towie), men can be quite secluded from skincare... until now that is…
World Wild Men Cosmetics

World Wild Men Cosmetics Is a Parisian brand of skincare especially made for men using organic ingredients.

World Wild Men are proud to hold the "Nature & Progr├Ęs" label on their products, which is beauties the most requiring specifications list in terms of organic products.

World Wild Men Cosmetics are popular worldwide and has been featured in Paris Elle and many other Parisian publications.
"Alifeinbeautyam was honoured to converse with Nicolas Berdugo the owner and creator of World Wild Men Cosmetics. Nicolas with his no nonsense attitude he started the brand like other business minded geniuses he was looking for a product for himself, in this case skin care".
Nicolas what inspired you to create World Wild Men Cosmetics?
“I was an IT consultant and I was desperately looking for good skincare. I was looking for something organic, non-greasy, with a mate finish and a good smell.

Surprisingly I was not able to find something to suit my needs, I was not particularly metrosexual, I was just (and still am…) a man with simple needs.

So I decided to take a plunge and launch my own brand. Skincare for men, designed by a man”.

So how did you start the process for World Wild Men Cosmetics and what type of range did you create?

“We developed World Wild Men first products with a lab in South of France of course, a small range to address basic needs : moisturizing creams, but adapted to different types of skin (because a dry skin and an oily skin both need moisturizing but cannot be treated with the same products), anti-ageing, and a facial cleansing gel”.
What makes World Wild Men Cosmetics different?

“Some men think using skincare is gay. We do not. Using skincare is just a simple gesture to take care of yourself.

Thus we do have different types of customers, all ages (just have a look on our Man of the Month page, you'll see young adults as well as seniors), colours or skin types.

The most surprising thing is that we also have female customers… usually women buying for their man, trying and… sticking to our products".

Are there any up-coming products we should look out for?
“Soon we are going to launch shower gel, I'll keep you informed”.

Well there you have it beauties next time we're thinking of our skincare take time out to think of the men in your life and thier skin needs too.

Want to treat your man, brother or a male friend? Or would like to find out more about World Wild Men? Then please visit or follow World Wild Men on Twitter @WorldWildMen and you can also find them on Facebook


*Alifeinbeautyam would like to thank Nicolas for taking the time out of his busy schedule to provide Alifeinbeautyam this interview and product information*.

No comments: